The client, an airline company, recognized the need to improve its customer support capabilities to enhance the passenger experience. One of the key objectives was to provide passengers with timely and relevant updates regarding their flights, gate changes, delays, and other important information. To achieve this, the airline company partnered with BlueTweak, a technology solutions provider known for its expertise in custom software development and their customer support platform, BlueHub.

The primary challenge for BlueTweak was to seamlessly integrate a custom notification feature within BlueHub to facilitate communication between the airline and its passengers.

Project Scope

Custom Notification Feature Development

BlueTweak was tasked with developing a custom notification feature within the BlueHub customer support platform. This feature would enable the airline to send real-time updates to passengers through various communication channels.

Integration with Existing Systems

The new notification feature needed to be seamlessly integrated with airline’s existing systems, including passenger databases, flight information systems, and reservation platforms.

Multi-Channel Communication

The feature was required to support multiple communication channels, including email, SMS, and mobile app notifications, to reach passengers through their preferred means.

Automation and Real-Time Updates

The solution had to be capable of automating notifications based on predefined triggers and providing real-time updates as events unfolded.

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Challenges

Legacy Systems Integration

Integrating the new feature with legacy systems, which lacked modern APIs, posed a significant technical challenge.

Data Security

Ensuring the security and privacy of passenger data and communication channels were paramount due to the sensitive nature of flight-related information.

User Experience

Designing an intuitive and user-friendly interface within BlueHub for airline staff to manage notifications efficiently.

Real-Time Updates

Providing real-time updates required a robust backend architecture capable of handling a high volume of concurrent requests without delays.

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Solution

  1. Custom Notification Feature Development

BlueTweak’s development team worked closely with the airline to design and implement a custom notification feature within the BlueHub platform. Key features included:

  • Multi-Channel Support: Passengers could receive notifications through email, SMS, and mobile app push notifications, ensuring effective communication.
  • Event Triggers: Smart triggers were implemented to send automated notifications based on predefined events such as flight delays, gate changes, and cancellations.

  1. Integration with Existing Systems

To overcome the challenge of integrating with legacy systems, BlueTweak developed custom connectors and utilized middleware solutions to bridge the gap between the new feature and the existing systems, allowing seamless communication.

  1. Real-Time Updates

A microservices-based architecture was implemented to ensure real-time updates. This architecture could efficiently handle a high volume of simultaneous requests, enabling passengers to receive notifications within seconds of relevant events.

  1. Data Security

Stringent security measures, including encryption, access controls, and compliance with industry standards, were put in place to protect passenger data and communication channels.

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Results

The successful integration of the custom notification feature within BlueHub brought about significant improvements for the airline:

Enhanced Passenger Experience

Passengers received timely updates, which reduced anxiety associated with travel disruptions and improved overall satisfaction with 35%.

Operational Efficiency

The airline’s customer support staff could manage notifications more efficiently, reducing the manual workload with 33%.

Seamless Integration

Despite the challenges posed by legacy systems, BlueTweak’s solution seamlessly integrated with existing systems with an improvement of 60% in interoperability systems.

Data Security

Robust security measures ensured the protection of passenger data and communication channels, complying with industry standards.

Conclusion

BlueTweak’s successful implementation of the custom notification feature within BlueHub for the airline demonstrates the power of technology to enhance customer support and passenger experience in the airline industry. By automating and streamlining communication, the airline was able to provide passengers with critical information in real-time, ultimately leading to improved customer satisfaction and operational efficiency. This project showcases how innovative technology solutions can transform and elevate the services offered by airlines.

About the author

Radu

Profile

As Head of Digital Transformation, Radu looks over multiple departments across the company, providing visibility over what happens in product, and what are the needs of customers. With more than 8 years in the Technology era, and part of BlueTweak since the beginning, Radu shifted from a developer (addressing end-customer needs) to a more business oriented role, to have an influence and touch base with people who use the actual technology.